MAGASCHONI Launches INSTORE Boutiques at SEARLE!!!
New York, New York- April 2009
Magaschoni, the brand synonymous with luxury, has a new home within the doors of one of New York's most trendsetting retailers- Searle. With 5 locations throughout Manhattan's East Side, (20th / 5th Avenue, 60th / Madison, 62nd / 3rd Avenue, 74th / 3rd Avenue, and 84th / Madison) downtown hipsters and uptown locals will now be just steps away from Magaschoni. The Searle / Magaschoni in store boutiques carry a broad selection of the 2009 spring/summer collection, comprised of luxurious lightweight yarns in varieties of silk/ cashmere, and cotton/cashmere. In addition, pieces in fresh silks, effervescent cottons, and chic linens will all be available. The Magaschoni and Searle union unites both brand philosophies, to create distinctive looks for the modern trendsetting woman. Her effortlessly chic sensibility combines pieces that are stylish yet classic, which personifies the Searle customer. Within the Spring/Summer collection, the Searle / Magaschoni woman will also find luxurious separates, eclectic tops, and vibrant dresses.
The collection is fashionable, sophisticated and edgy, which dovetails beautifully with the taste level of the Searle customer. "That's why it has become an overnight success", says, Rick Weinstein, director of sales and marketing for Searle. The day the collection hit our stores, it's almost as if the customer had some advance warning." She's buying complete Magaschoni looks and other times she's pairing the wonderful cardigans with Searle dresses." The collections blend together seamlessly. And to keep things fresh, new Magaschoni product is slated to arrive at Searle boutiques weekly, and will also be available online on the Searle and Magaschoni websites. Hot on the heels of this first venture will be the new fall pieces hitting stores and on the web later on this summer!
Established in 1989, the lifestyle-driven company embraces the highest standards of creativity and quality. Magaschoni has evolved over the years to meet the ever-changing needs of the modern women and the changes in the rhythm of their lives. Monica Belag Forman, President, adds, "We consistently strive to diversify our appeal to address the lifestyles of women throughout the world, from day into evening, work to weekend, casual to formal." Magaschoni is headquartered in New York City and the collections are available in over 800 retailers worldwide including major high-end department stores; Neiman Marcus and Bloomingdales. Specialty stores such as Searle (New York City), Gallery Couture (Manhasset), Adele Kauff (Great Neck), Family Britches (New Canaan), Patricia Gourly (Greenwich) Darien Sport Shop (Darien), Michael Hayes (Newport), Halls (Kansas City), Tootsies & Stanley Korshak (Dallas), Ultimo (Chicago), Miss Jacksons (Tulsa), Tehen (Cherry Hill), Stein Eriksen (Park City) Andrisen Morton (Denver), Vintage Club (Palm Desert), and our own freestanding boutiques in East Hampton, Southampton and Beauchamp Place, London.