MAGASCHONI arrives in Southampton!

Magaschoni's philosophy is to create distinctive looks for the modern, self-confident woman who craves functionality in a stylish wardrobe. Built around luxurious separates and polished suiting choices, the collection is practical yet fashionable, sophisticated and edgy. Every need is met with pieces that effortlessly carry the Magaschoni woman from the cityscape to the beach!

For over 10 years East Hampton has been the home of the original free standing Magaschoni boutique, a mandatory stop for all locals traveling along the Montauk Highway. Located in the center of town- 75 Main Street- many have flocked to this mainstay in search of a cashmere wrap or tunic for the night's festivities.

This April (2009) Magaschoni will open in Southampton, giving devoted followers and Eastenders a new home to call home. Located in the heart of town- 53C Jobs Lane, the new Magaschoni boutique will house women's sportswear, accessories, menswear, and knitwear collections. Upon entering the boutique customers are immediately transfixed and mesmerized by the array of scrumptious cashmere offered in a variety of 42 colors. In addition to the ultra luxe cashmere, pieces in fresh silks, vibrant cottons, and chic linens are available, perfect for any sunset clambake or lunch al fresco.

Established in 1989, the lifestyle-driven company embraces the highest standards of creativity and quality. Magaschoni has evolved over the years to meet the ever-changing needs of the modern women and the changes in the rhythm of their lives. Monica Belag Forman, President, adds, "We consistently strive to diversify our appeal to address the lifestyles of women throughout the world, from day into evening, work to weekend, casual to formal." Magaschoni is headquartered in New York City and the collections are available in over 800 retailers worldwide including major high-end department stores; Neiman Marcus and Bloomingdales. Specialty stores such as Searle (New York City), Gallery Couture (Manhasset), Adele Kauff (Great Neck), Family Britches (New Canaan), Darien Sport Shop (Darien), Michael Hayes (Newport), Halls (Kansas City), Tootsies & Stanley Korshak (Dallas), Ultimo (Chicago), Miss Jacksons (Tulsa), Tehen (Cherry Hill), Andrisen Morton (Denver), Vintage Club (Palm Desert), and our own freestanding boutiques in East Hampton, Southampton and Beauchamp Place, London.